About Throttled Up Marketing

At Throttled Up Marketing, we're driven by one core mission:

"To help hardworking businesses accelerate their growth with powerful, actionable marketing strategies."

We don’t waste time on fluff. We focus on what works—delivering measurable results that help businesses thrive.

Our Why

Running a business isn’t easy. You’re juggling a million things, from operations to customer service to managing your team. At Throttled Up, we understand the challenges small business owners face. We’ve built our agency around providing clarity and simplicity in marketing for blue-collar businesses, especially in industries like excavation and construction. Our aim is to take the guesswork out of marketing and provide you with proven strategies that move your business forward.

We believe that marketing should empower you to focus on what you do best—building and growing your business. That’s why we’ve created systems that save you time, drive more qualified leads, and increase your visibility—while keeping things straightforward and measurable.

Our Mission

Throttled Up Marketing was created with one goal in mind: to deliver real results. We’ve seen too many businesses struggle with complicated, ineffective marketing that doesn’t drive growth. We focus on a few key principles that allow businesses to thrive:

  • Tailored Strategies: There is no “one-size-fits-all” solution. We take the time to understand your unique business and design marketing systems that fit your specific needs.

  • Simplicity and Action: We break down the complexity of digital marketing into clear, actionable steps. With us, you won’t feel lost in a sea of jargon.

  • Measurable Results: We track every strategy and campaign to ensure that it’s bringing you results that matter most: more leads, better visibility, and increased sales.

Our Vision

Throttled Up is more than just a marketing agency. We’re a partner in your business’s journey toward success. We want to help you become a Trailblazer in your industry, dominating your market and continually reaching new heights. Our vision is to work alongside businesses who aren’t just interested in surviving, but who want to thrive and make an impact in their communities.

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A collaboration 20 years in the making...

Ryan and Clay have been friends for more than two decades. Over the years, they've each carved their own paths, but no matter where they’ve gone, their paths always seem to cross.

Together, they've tackled a variety of projects and built businesses side by side. Now, they’ve come together again to help excavation and construction business owners thrive.

They've seen firsthand the challenges these businesses face, and together, they've created Throttled Up Marketing to help take those businesses to the next level.

Throttled Up is built on big ideas, practical solutions, and a passion for helping small businesses grow.

Together, Ryan and Clay are here to help you push your business forward, without the fluff.

Co-FOUNDER & Owner

Hey, I'm Ryan!

I get it—running a business isn't easy, especially in the blue-collar world. Over the years, I've had the privilege of working with many business owners like you and understanding the unique challenges that come with managing everything from the machines to the marketing.

My journey has led me to create Throttled Up Marketing, with my good friend Clay, where our mission is simple:

help small businesses grow with actionable, no-nonsense marketing strategies that get real results.

I’ve spent years learning what works (and what doesn’t) through my work at Skid Steer Nation and Groundbreaking Growth, and now I’m using those lessons to make sure business owners like you can work smarter, not harder.

With Throttled Up, we focus on simple, scalable solutions that fit your business and goals.

When I’m not helping businesses streamline their marketing, you can find me in the dirt, talking to clients, or behind the mic hosting the

Skid Steer Nation Podcast.

Passionate about: Helping blue-collar businesses thrive

Co-FOUNDER & Owner

Hey, I'm Clay!

For over 20 years, I’ve been passionate about helping businesses succeed, whether it’s through digital marketing strategies or coaching entrepreneurs to reach their goals. My career has taken me down many paths, but one thing has always remained constant: The drive to help businesses grow and thrive.

I’ve worked with some of the biggest names in the industry, but the most fulfilling part of my journey has been helping small business owners, like the ones we work with at Throttled Up Marketing, find their stride.

The truth is, business growth doesn’t need to be complicated. With the right tools and mindset, any business can scale, and that’s what I’m here to help you with.

Together with Ryan, we created Throttle Up Marketing to bring simple, effective marketing strategies to small businesses in the excavation and construction industries. We’re here to give you the clarity, resources, and support you need to grow without the overwhelm.

When I’m not helping businesses level up, I’m either running

Broken Compass Coaching or diving into my next project, always looking for ways to make things work better, faster, and smarter.

15 years in digital marketing

Cornhole & BBQ enthusiast

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